As Halloween approaches, most people gear up for costume parties and candy binges, but for Chipotle fans, it means one thing: the highly anticipated return of the Boorito promotion. Chipotle is taking things up a notch this year, making exciting changes to its long-standing Halloween tradition.
The fast-casual chain previously offered app-exclusive discounts, but this year, Chipotle is bringing back the in-person Boorito experience. On October 31, from 3 p.m. until closing, Rewards members who show up to Chipotle in costume can grab a $6 burrito or bowl.
With regular prices for a steak burrito bowl starting around $11.25 in central New Jersey (prices vary depending on the location), this Halloween deal offers significant savings.
In-Person Boorito Event for 2024
Chipotle’s decision to return the Boorito event to an in-store experience is a return to tradition after last year’s digital-only offer. In 2023, customers could use a promo code via the app to get their discounted entrée, which led to app crashes and technical difficulties during the promotion.
It would help to claim the deal if you physically visited a restaurant in your Halloween costume this year.
While returning to an in-person event may help Chipotle avoid last year’s app issues, there are potential new challenges with large crowds and extended wait times. In 2021, long lines and understaffed locations led to customer frustration, and the company is taking steps to avoid a repeat this time around.
Extended Hours for College Towns
Chipotle is preparing for a busier Boorito night by keeping select locations open later than usual. Chipotle will extend hours at several college town locations across the U.S., including California, Illinois, New York, Ohio, and Texas.
These select stores will remain open until midnight on Halloween, catering to Gen Z’s late-night cravings and helping to ease overcrowding earlier in the day.
This marks the second consecutive year Chipotle is extending its hours on October 31 in response to the high demand associated with the Boorito event. Late-night hours are expected to alleviate some congestion that plagued stores in previous years, especially during the chaotic evening rush.
Global Expansion: Boorito Goes International
In a first for the Boorito promotion, Chipotle is expanding its Halloween celebration beyond North America. This year, locations in the United Kingdom and France will participate in the promotion, allowing international fans to score discounted entrées. In the U.K., customers can snag a burrito or bowl for just £6, while in France, the promotion will offer discounted entrées for €7.
Chipotle has steadily grown its international presence, operating 20 locations in the U.K. and six in France. By bringing the Boorito tradition to these markets for the first time, Chipotle is expanding its Halloween festivities across two continents. Canadian fans aren’t left out, either—since 2009, Chipotle locations in Canada have participated in the Boorito promotion, with CAD 7 entrées available this Halloween.
The History of Chipotle’s Boorito Event
Chipotle’s Boorito promotion has been a beloved Halloween tradition for over twenty years. Initially launched in 2000, the event started as a small, quirky idea to get customers excited about visiting Chipotle on Halloween.
Customers would show up in costume and receive a discounted burrito—a simple but effective promotion that grew in popularity over the years.
As Chipotle’s fanbase expanded, so did the Boorito event. Over time, the promotion evolved to include digital elements, such as app-exclusive deals, but the costume requirement has remained a staple. The 2024 return to in-person costumes marks a nostalgic shift back to the promotion’s roots, even as Chipotle finds new ways to enhance the experience.
The Future of Boorito
Chipotle’s Chief Brand Officer, Chris Brandt, emphasized its commitment to “leveling up” their Halloween celebrations. “As an annual tradition for our fans, we are always looking for ways to make the experience bigger and better,” Brandt said.
This year’s expansion to international markets and extended hours on college campuses underscores Chipotle’s dedication to keeping the Boorito promotion fresh and exciting for new and longtime fans.
With millions of fans eager to participate in the promotion, Chipotle’s Boorito event is expected to draw huge crowds. The addition of international locations and extended hours will certainly help manage demand. Still, how restaurants will handle the influx of in-person customers on Halloween night remains to be seen.
Plan for Boorito 2024
If you’re planning to take part in the 2024 Boorito event, there are a few things you should keep in mind to make the most of your experience:
1. Wear a costume: Chipotle’s Boorito deal is exclusively for customers who show up in costume. Whether you go all out with an elaborate outfit or keep it simple, ensure you’re dressed for the occasion to get your $6 burrito or bowl.
2. Visit during extended hours: If you live near a college town or one of the select locations with extended hours, consider going later in the evening to avoid long lines during peak hours. Check the Chipotle website for a list of participating restaurants with midnight hours.
3. Join Chipotle Rewards: The Boorito promotion is limited to Chipotle Rewards members. If you still need to be signed up, create an account before October 31 to qualify for the discount.
4. Plan for a busy night: Chipotle’s Boorito event tends to draw large crowds, so expect longer wait times, especially during the dinner rush. Arrive early or be prepared to wait if you visit during peak hours.
With these tips, you can enjoy Chipotle’s biggest Boorito event while saving a few bucks on your favorite burrito or bowl. Whether you’re a longtime fan of the promotion or experiencing it for the first time, Chipotle’s Halloween deal will surely be a highlight of the spooky season.
READ MORE: Chipotle’s Boorito Celebration Returns with Surprises