The McRib is returning—again! Despite McDonald’s multiple attempts to retire the barbecue pork sandwich, the iconic McRib can’t be kept off the menu for long. Fans of the sandwich have been buzzing recently, as several clues suggest that the McRib is being pulled out of retirement once more, and the launch may be happening soon.
The McRib: A Love-It-or-Hate-It Classic
Initially introduced in 1981, the McRib is one of McDonald’s most talked-about items. With a seasoned boneless pork patty drenched in tangy barbecue sauce and served with slivered onions and pickles on a toasted bun, it’s a sandwich that sparks strong opinions.
Some call it “gross,” while others declare it “delicious.” Whatever side of the debate you’re on, there’s no denying that the McRib has a dedicated fanbase.
Over the years, McDonald’s has brought the McRib back as a limited-time offering, only to pull it off the menu again, much to the dismay of its loyal fans. Even though McDonald’s has tried to officially retire the sandwich at least four times, it only seems to stay gone for a while.
The McRib Farewell—But Not Really
In 2022, McDonald’s held a “Farewell Tour” for the McRib, suggesting it would be the sandwich’s final appearance. However, in true McRib fashion, it made a surprise return just a year later in 2023, showing up for a limited time in select markets.
It became clear that, once again, McDonald’s wasn’t ready to say goodbye to the McRib for good.
Hints About the McRib’s 2024 Return
The biggest hint about McRib’s next comeback came in the summer of 2024. During a June appearance on the TODAY show, McDonald’s U.S. President Joe Erlinger casually mentioned that the McRib would be returning “later this year.” While he didn’t provide a specific date, the confirmation excited fans about the sandwich’s reappearance.
Adding to the anticipation, McDonald’s recently announced that the McRib will officially return to menus in the United Kingdom and Ireland on October 16, 2024. This will be the first time in nearly a decade that customers in these countries can enjoy the McRib.
According to Thomas O’Neill, McDonald’s U.K. head of menu, the decision to bring the McRib back was driven by high customer demand. O’Neill described the McRib as “more than just a sandwich—it’s a phenomenon.”
A Global Phenomenon with a Loyal Following
The McRib has undoubtedly earned its reputation as a cult favorite. Over the years, fans have launched petitions, social media campaigns, and even McRib locator websites to keep track of the sandwich’s limited-time appearances.
Whether it’s the unique blend of flavors or the nostalgia factor, the McRib continues to inspire passion among its followers.
This global phenomenon isn’t just about the food—it’s about the experience. For many, McRib’s elusive nature makes it all the more desirable. It’s a sandwich that fans must chase, and McDonald’s seems to know exactly how to keep them returning for more.
What About the McRib’s U.S. Comeback?
Although McDonald’s has yet to announce a date for the McRib’s return to U.S. menus in 2024, Erlinger’s promise that it would be back “later this year” strongly indicates that the wait won’t be long. With only a few months left in the year, many speculate that the McRib could reappear sometime this fall—perhaps as early as November, which has traditionally been a prime time for the McRib to show up in the U.S.
Other Exciting McDonald’s Menu Items to Look Out For
While McRib fans wait for the official return of their beloved sandwich, McDonald’s is rolling out several other popular items to keep customers excited. One of the highlights is the Chicken Big Mac, which packs 700 calories of deliciousness.
Initially tested in the U.S. last year, the Chicken Big Mac quickly became a fan favorite and is coming back this fall.
In addition to the Chicken Big Mac, McDonald’s will bring back their seasonal Pumpkin and Crème Pie (280 calories). With fall just around the corner, this sweet treat is perfect for those who want a taste of autumn with their meal. And for those looking to relive childhood memories, the nostalgic Boo Buckets will also be making a return just in time for Halloween.
Why the McRib Keeps Coming Back
The McRib’s ability to make repeated comebacks is a testament to its enduring appeal. While some may find the idea of a boneless pork patty in barbecue sauce less than delicious, there’s no denying that the McRib has a certain charm. Its status as a limited-time offering only adds to the hype, with fans eagerly awaiting its brief appearances on the menu.
McDonald’s knows that scarcity drives demand. By keeping McRib’s availability unpredictable, they can maintain a sense of excitement and urgency around the sandwich. This strategy has worked for over 40 years, and it seems like the McRib will stay for good for a while.
Conclusion:
If you’re among the many McRib fans eagerly waiting for the sandwich to return to U.S. menus, it’s time to get excited. While McDonald’s hasn’t released an official U.S. return date yet, all signs point to McRib’s triumphant comeback before the end of 2024.
In the meantime, keep an eye out for announcements from McDonald’s and prepare yourself for the return of one of the most iconic—and divisive—fast-food items ever. Whether you love or hate it, McRib has cemented its place in fast-food history.
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